10 Writing Services You Can Offer as a Freelance Writer
1. Copy Writing
Copywriting can technically be any writing, but I think of it more as content for websites or other online spaces that need words. It’s generally a persuasive, somewhat sales-y type of copy meant to convey positive aspects of a company or business and motivate people to buy, use or share. Copywriters need to think about a lot about the target audience they are speaking to and what will get those people to take the actions the client wants them to take.
2. Blog articles
These days, most businesses and organizations have blogs. It’s all about the SEO, right? You need content to feed the Google machine and keep people coming in with fresh thoughts. Most people don’t have time to blog, so this is a perfect opportunity for you to come in and take over. Depending on the subject matter, you can brainstorm a ton of ideas and whip out 300-600 word blog posts full of keywords and optimized interests. Blog articles are important for a business and there is great opportunity here.
4. Copy editing
Copy editing is obviously less writing and more editing, but still a form of writing. Everyone needs copy editors because no one wants to look unprofessional by having typos or grammatical mistakes on their public facing properties. That’s where you come in. Be a fresh set of eyes on important content this going out to customers and supporters. Help rework sentences that are out of place and polish up copy so it’s really good.
5. Ghost writing
Ghostwriting can make you a lot of money. Do you know how many CEOs and higher ups don’t want to write but do want their name on something? Whether it’s an op/ed, a policy paper or even a book — there are a lot of people out there willing to pay a ghostwriter to make them look good. Some may have ethical issues against ghostwriting, but it is done often and there is not shortage of opportunities if you can make your mark. I know a woman who makes a living ghostwriting memoirs!
6. Sales and ad writing
Got a knack for being persuasive? Welcome to sales writing! The right words can make so many more sales. Have you ever tried doing an A/B test on a newsletter subject line? Sometimes one gets a way higher open rate. That’s why people are always look for smart, savvy sales writers who know how to press the buttons of potential buyers. Can you get them to imagine themselves wearing the shirt or doing the activity? Then you might be awesome at this always-ripe field of writing.
7. Press releases
Press releases aren’t really anyone’s favorite thing to write, but they are still a thing and people need writers to put them together. Press release writers really need to boil down top line information into smaller talking points and make them easy to understand and accessible to the press. The idea is to get the attention of the media here, so the better you can do that for your client, the happier they will be. It can be one of the quicker types of assignments if you are good at them.
8. E- books
E-books may not be as popular now as they once were, but they are still a heavily used resource. Companies, coaches and organizations often used e-books as incentives for email collection, program sign ups or other free lead magnets. Again, ebooks are a lot of writing that the owners and employees don’t really want to do themselves. If you are a quick thinker and a fast writer, e-book writing may be an awesome option for you.
9. Technical writing
10. Social copy
Every good company needs social media, which means they also need good social media copy. Some leave this to a particular “social media manager,” while other work with writers and their own staff to create engaging, fun and informational social copy. You may pick up a social copy gig in the form of becoming a social media manager or content creator — or you may just write copy for the client and they use it as they see fit. Either way, social media is always a need people have so don’t count yourself out of that game.
Get Started Freelance Writing
These are just some of the most popular ways you can make a living freelance writing. It’s hard to believe, but writing is just always a need in every business, organization or issue area. Remember, your skill is a writer is not something everyone has!
So how do you get started? My first steps would be to make sure your Linked In profile is optimized to showcase you are an available freelancer, and then grab your profiles and positions on places like Upwork and Fiverr. One of the best ways to get your first jobs is just to put it out there to your social networks what you are available for. Make an announcement on Facebook, Twitter and Instagram. Send out an email to your professional connections and let them know what work you have openings for.
Many of my best clients have come from word-of-mouth recommendations. Even one little connection can make a difference because people aren’t usually up for trusting strangers on the Internet if they don’t have to.
If you are looking for some extra help in any kind of writing, you can check out my coaching offers and sign up here to see if you are good fit. I also offer a course every other month or so called Bragworthy Bylines: Get Paid and Published, which focuses on how to secure freelance work, see your ideas and make money! You can take the static course here — or join my email list and jump for the next live round (which i think is much better!)